Loom & Layer

My role

Product

finance-appppp

duration

2024

Miro

Figma

UX Cam

Microsoft Clarity

Impact

The Problem

The Goal

(Understanding the User)

Insight Cove

I stepped into the user’s world, uncovering frustrations, patterns, and desires. Personas guided every decision, ensuring the experience felt meaningful and human.

Understanding the User,I stepped into the user’s world, uncovering frustrations, patterns, and desires. Personas guided every decision, ensuring the experience felt meaningful and human.

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Secondary research

Painpoints

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user persona

Design process

We started by uncovering user pain points through research, then iterated through ideation and prototyping to create an intuitive, efficient solution.

(Starting The Design)

The Crafting Deck

Ideas came to life through sketches and prototypes, each iteration revealing new possibilities. The foundation was set where creativity and strategy met seamlessly.

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mind map

paper wireframes

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low-fi protoype

More low-Fi Prototype

+300 Screen low-fi wireframes

(Refining The Design)

Refinement Reef

Polished visuals, cohesive branding, and refined interactions transformed concepts into an immersive experience. Testing and iteration shaped a product that was intuitive, engaging, and memorable.

Initial Hi-Fi Prototype

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usability testing & findings

key discoveries

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key discoveries

accessibility considerations

Impact

(Going Forward)

Beyond The Horizon

The journey continues—using empathy, inclusivity, teamwork, and user research to create meaningful, AI-enhanced experiences that are intuitive and engaging for all users.

Reflections

Lessons

Next Steps

Usability testing

Let's Connect

Usability testing

Branding

Visual Design

User Interface Design

Product Design

User Experience Design

User Research

User Anakytics

Design Systems

What I bring to the table

Digital experiences that engage users and help your startup stand out from day one